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Step by step

Webinar or online event 📡

 

guide

Summary

Want to start your own online Yoga class? work out class? or your own webinar? On this page, you will find all that is needed to start your own online fashion business. Step by step guides, podcasts, books, and courses you can follow on how to set up your online fashion business.

Prepare

Setup you offer and get as much feedback to find out if your idea is worth your time

Promote

Get to know your audience, where they are and what the like. Get them to sign up!

Setup & launch

Get to know your audience, where they are and what the like. Get them to sign up!

Follow up

Your idea is tested, you have your first potential customers, it is time to build!

Join fellow online event builders ? 🔨

sign up today and get an free online fashion business checklist

Step by step guide

Setting up a webinar or online event can be overwhelming. Choosing the right software, how to get paid? or how to follow up afterward. Here you will find a step-by-step guide on how to create a webinar or online event.

Looking for webinar or event topics?

If you have a great idea than your one of the lucky people who are on the first step to a great adventure. But if you are still looking for a great idea then start here

Step

Prepare

What will you learn in this step?

How do the right people know about my upcoming webinar or online event

In this step, you will learn what your webinar goals are, what audience you are trying to reach, and what you will need in order to achieve those goals.

Tools 

📄 Google docs or any other text editor
🔍 Stock image website
📞 Your personal network

End result

📌 Webinar goals
📄 Webinar / online event description
😄 Webinar audience description

Step

Promote

What will you learn in this step?

How to promote your webinar the right way

In this step, you will find a couple of ways to promote your webinar, how to make sure the can subscribe to your event and how to set up your event page.

Tools 

📄 Audience description
📄 Webinar / online event description
📞 Your personal network
🔩 Website hosting (optional)
🔨 Event page builder
💬 Communities (Reddit, Quora & Facebook)
📣 Social media (Instagram, TikTok & Facebook)

End result

🔨 Your event sign-up page build
📝 Build your first couple of sign-ups

Step

Setup & launch

What will you learn in this step?

Setup & launch your webinar using zoom 

In this step, you will create your webinar using zoom and invite your audience. How to use all the features in zoom and connect with your audience during your webinar.

Tools 

📧 Email
💾 Zoom
🎥 Webcam (optional)
📊 Presentation tool (PowerPoint / google slides)

End result

🚀 Created & launched your webinar

Step

Follow up

What will you learn in this step?

Making sure to stay connected with your audience and get the most out of your webinar/online event efforts

In this step, you will learn how to follow up with your audience so you can achieve your goals and make sure your audience leaves with the best feeling ever.

Tools 

📧 Email
📝 Google survey

End result

💵 Turning your audience into customers

Top 25 fashion products 📬

sign up today and get this guide with the top 25 fashion products 

Prepare

Nothing is more demotivating than spending money and time on a webinar that no one cares about. Many webinars fail because they never validate their idea with there target audience. How would you like to find out if your webinar will succeed before even actually creating anything?

1. Write up your webinar or online event on a single page

You don’t have to write a big business plan to find out if you have a good webinar idea. Just create a single page with what problem you want to solve, how you propose to solve it, at what price that solution is going to be sold an by who. If you are looking for an example, you can find a webinar one-pager here ;

2. Create a list of questions

Put yourself in your audience’s shoes and think of questions they might have before even attending your webinar.

Example questions;

– What is the one thing I will take away from this webinar?
– Do I need additional software to attend this webinar?
– Do I need to prepare anything before attending this webinar?
– Can I bring a friend to your webinar?

Answering those questions will help you get the best audience and get attendees easier.

3. Your attendee experience

Think about how your attendees will experience your webinar from the moment they hear about it, to the moment they leave your webinar. Make a short description of each step to see what message you want to get across.

Sign up flow

Think about the experience a customer goes through when they attend you webinar or online event

❗ Always test your sign up flow before reaching out to anyone.

Reach

Create a compelling message to tell your audience about your webinar

Sign up

Create a sign-up page where you tell your message and tell why someone should sign up

Follow up

Make sure you are able to follow up with the people who have signed up 

 4. Your audience

What does your ideal audience look like? If your webinar is for beginner, make sure this is in the description. If you look for people who want to lose weight, what is important to them? Where is your online yoga audience on Instagram?

Creating a short profile of your audience will help you to promote your webinar in the right way. Looking for an audience webinar template? we got you covered ;

Promote

When you have set up your webinar one-pager and have your audience clear. It is time to promote your webinar, build a way to sign-up, and create a full description of your webinar.

1. Create a sign-up page

The one-pager from step one is a great way to build a single page for your webinar or online event and tell them what it is all about. On this page, you will put a full description of the webinar and a simple way to sign-up and pay for there entry

How do you create a sign-up page?

There are a couple of different ways to let people sign-up for your webinar. You can always go with creating a simple google sheet and asking for a manual payment for your first webinar. But there are a lot of befits to using a webinar or online event sign-up tool;

1. It takes away a lot of manual labor, which you can spend on creating an amazing webinar
2. A more professional looking signup flow will attract more customers
3. If you are planning to stay connected with your webinar attendees afterward, a tool makes it a lot easier to collect their details and use it for other tools like email or social media.

Here are the three main options you have ;

Setting up a webinar using Eventbrite

Setting up a webinar or online event through Eventbrite might be the easiest way. You don’t need any other tools to let people sign-up and get paid. Eventbrite also has the benefit of being focussed events, so people just browsing for events could end up on yours.

Pro’s & cons

✅ The easiest way to create a way for attendees to sign-up
✅ Eventbrite takes care of all the additional payments
✅ No need for additional hosting
⛔ If you are planning on extending to future business products, this is not the best solution

Setting up a webinar using WordPress

WordPress is the jack of all trades. So you can build a sign-up page using WordPress and a simple email form plugin. Especially if you already have a website running WordPress, this is your best option. Especially if you are planning on doing a lot more than just a simple follow-up. Tools like Convertkit will enable you to really build an audience

Pro’s & cons

✅ WordPress has the biggest community with the most amount of features for future expansion
✅ A lot of different themes to customize to your liking
✅ If you already have a WordPress site running, this is the best solution
⛔ Is a lot more difficult compared to Convertkit and Eventbrite due to the setup

Setting up a webinar using Convertkit

Convertkit is the new kid on the block. With some great email options, Convertkit is a great way to set up your online webinar or online event. You can easily build a landing page and give your audience the ability to sign-up.

Pro’s & cons

✅ Very easy setup
✅ Powerful email features
✅ No need for additional hosting
⛔ If you are planning on expanding beyond just an online webinar, you will still need other solutions
⛔ Convertkit does not provide payments through there platform, so you will still need to get a different payment solution

📝 Hosting tip

 

When it comes to hosting, you want to go for the solution that is the easiest to use. Especially when you are just starting, the more options, the more complicated it gets. When you have chosen to go for easy website builders like Squarespace or Wix they offer to hosting and that’s the best option if you go for a website builder. But if you are going for either a WordPress or custom build a online webinar, you are going to need hosting. 

Bluehost is a great option for hosting your website. It has a very user-friendly interface and allows you to install a lot of popular platforms like WordPress. With 24/7 support, Bluehost is great if you need any help.

Pro’s & cons

✅ 24/7 customer support

✅ Easy WordPress install

❌ Site tranfers are not free

💰 Starting at $30 / year

Siteground is one of the official partners of WordPress and is a great match for your next WordPress build. It has a couple of easy installs and handles security and fast loading websites like a champ. If you are thinking of building your next online business in WordPress than you should really consider Siteground as a hosting partner.

Pro’s & cons 

✅ Offical WordPress partner

✅ Good 24/7 support

❌ Higher renewal rates

💰 Starting at $62,35 / year

 

HostGator has improved a lot over the last couple of years. With a lot of beginner features and great customer support. If you consider Hostgator for anything other than WordPress we would not recommend HostGator due to is slow page speeds and hidden fees. But for WordPress, it is a great value.
 

Pro’s & cons

✅ Great customer support

✅ Easy setup features

❌ Hidden fees 

💰 Unbounce $33 / year

2. Find your audience

When you know where your audience is you can start telling them about your new online webinar and learn from your audience what they want. But how do you find where your audience does their research, ask for questions, or buy their products? It helps if you are part of the audience yourself. Think about all the websites you use, the social networks you visit, or how you find out about products yourself.

– Think about the platforms you use yourself when you are part of the audience yourself
– Ask your 20 subjects what platforms they use when you talk about your online webinar in part 1
– Go through the following platforms Reddit, Quora, Instagram, Pinterest, and Facebook and find groups that are relevant to your audience

🔨 Audience finder tip

 

Fiding your audience is time consuming but there are a couple of big channel to consider when searching for your audience listed below ;

🌄 Outside

The cheapest & most effective way to reach your audience is by simply contacting them directly in person, by phone, or by email. Look around and find friends, family, and people at work who might be interested in your product and ask them to provide you with feedback.

Google

Google can be a big audience driver from day one for your online webinar. Either by paying for potential customers through AdWords or ranking high in the organic results. Always look at how to use Google to your advantage from day one

Social

Social platforms like Facebook, Instagram, and Twitter are great platforms to connect with your audience. Post in Facebook groups, images on Instagram with the right hashtags or tweet about your online webinar to get feedback

👯Communities

For each online webinar, there is a group of people who have their community online or offline. Join the discussion on platforms like Quora or Reddit to reach out to people who will take a look at your online webinar.

3. Talk to your audience

Get involved in conversations within the different platforms and answer any questions your audience has. Don’t start selling your online webinar right away. Being part of an audience means you have to give a lot before you can ask for help yourself. 

It’s also good to see the topics your audience is interested in solving. For example in the photography audience a lot of times people ask what camera to buy when they just starting out. That’s a great problem to solve.

 

4. Ways to attract your audience

When you want to attract the attention of your audience, it is all about providing value to the community. Here are a couple of ideas on how you can add value for your audience

– Create a free tool

Help your audience first, before asking your audience to help you. One way is by building a tool that your audience can use. Think of building a checklist, setting up a free course, create a favorites list, set up a webinar, etc. It does not have to be very technical, but if you do have some technical skills to build things like a calculator or configurator then go ahead.

– Start writing

Your audience is always looking for answers to their questions to solve their problem. What is the best pillow? What is the best smartphone for my parents? or top 10 bathing suits for this summer. Start writing answers to these questions, start writing about what inspires you and share it with friends.

Don’t know what to write about? take a look at our ways to find topics?

Don’t know where to write? take a look at our top 3 places to publish your content

– Set up a giveaway

You are always able to give something to your community, being it either in terms of money or in time. Are you not able to buy and provide a give away like a subscription to a local gym for your fitness audience then you might be able to provide a skill that you have like giving your audience an hour of your time to create a personal fitness plan? 

– Direct mail, DM, call …

Still one of the most effective (but not the most scalable) is by contacting your audience directly and asking if they are interested in your online webinar. For example, you see Alex on Instagram always posting about his shopping spree over the weekend and purchasing fashion right in your target audience. Ask Alex what he thinks of your fashion brand and see if you could work together on improving your product. Or see that a friend of a friend on Linkedin is working for that company that you would like to sell your customized t-shirt to. Ask if you could have a call about what they look for when they select a partner to work with.

– Collaborations

It is always nice to work together with other like-minded people. Start reaching out to people in your industry that you think are good collaborations to set up. Don’t go and contact them right away but think of what you can offer. If you have not created anything, have no people following you then it might not be a win-win situation. You want to offer your new friend something as well. Think of a skill you can offer or a good idea to work on together. Creating a webinar with someone who has a different audience can be very beneficial to both of you.

– Paid marketing

This last way of reaching your audience is not the best way to reach your audience. Especially reaching your first 100 customers through paid marketing can get very expensive because people have to get familiar with your business. When you already have your first customer the word of mouth through paid marketing is a great way to reach new customers.

That said, paid marketing still is a way to reach your audience. Try some channels at the beginning with small budgets and see what happens. But be sure you have set up the right email sign up flows before even looking at paid marketing as a way to reach your audience.

Want to know more about paid marketing to reach your audience? take a look

Setup & launch

Now the fun part begins and you need to start building your online webinar. You have set up your landing page, found your first audience and now it is time to help your audience with your online webinar.

In this guide we will go over the following topics ;

Your webinar structure

How are you going to create your webinar? What are you going to do when you hit the “go live” button? In this section, we have a simple structure that you can use for any type of webinar.

Webinar software

This is the part where we will look at the different types of webinar software. For this part we give you one tip, test it before really going live. Does the webinar help you reach your goal? Do you really need a $500 webinar tool? Test it out before hitting the road.

Email notice

You have your webinar ready, the software is set up, time to go live! But how do you get your audience pumped for your first webinar? We have an easy template for you to use.

Webinar tips

Last but not least, we have some general webinar tips for you to take into consideration before going live. Having a blast, interacting with your audience is great! But we have some tips for you to make the most out of your first webinar.

Webinar structure

When you build your first webinar, you want to go beyond just a simple presentation. What makes presentations boring? The lack of interaction! Even if you are giving your first online yoga class or teach people to bake their own bread, you want to interact with your audience to keep the engagement high. Here is a general setup for your webinar ;

Introduction

Tell you audience one more time why they signed up for your webinar and what they can expect. Topics, duration, a bit about you personally and kick of with a bit of interaction with something like a Quiz.

Essence

This is the reason why people joined your webinar. Getting to the essence of your webinar as soon as possible will keep them engaged. Having a well-structured essence delivering your value is essential for a great webinar

Follow up

Your audience will have questions, are ready to jump into action but they also might need help.d. Make sure that when you are at the end of your webinar, people know where to find you. Give them a place to go when they have questions and where to contact you when they do

Webinar software

There are some great pieces of webinar software out there, but they can get pricey (in the range of +$100 / month). If you are planning on doing online webinars more frequently those options might be interesting, but if you are starting, those options might be out of reach. Therefore we are looking at some free/affordable solutions that get the job done. Here are those options ;

ZOOM

How to set up your webinar using zoom?

Zoom has been the go-to option when it comes to setting up a webinar. There are different versions of Zoom which you should look at before using zoom as a webinar solution. Zoom offers a free version, but this does not include a couple of features you might need in order to setup your webinar. 

Pro’s & cons

✅ A lot of people already use Zoom
✅ Able to record the webinar
✅ You can get started with a free version, but do look at the features.
⛔ the free version is limited to 40 minutes long.

💰 $54.99 / month up to 100 participants

How to set up your webinar using GoToWebinar

GoToWebinar is a great tool to create your webinar. It has a lot of features like polls, surveys, and Q&A’s. It might not be as popular as zoom and Google meet, but it is a very powerful tool to create your next webinar.

Pro’s & cons

✅ A lot of cool features
✅ Able to record the webinar
⛔ Looking at the reviews, some people are experiencing some issue with the quality (2020)

💰 $89 / month up to 100 participants

How to set up your webinar using Google meet?

Now Google meet is not made for webinars. It does not have a lot of features you expect from a webinar tool. But that does not mean it can’t be used for a webinar. You might want to consider and test using Google meet because it’s free and a great way to see if a webinar is something you like.

Pro’s & cons

✅ Easy to use
✅ Stable performance
⛔ Lack of “standard” webinar features might not be suited for you

💰 Free