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Online fashion business 👗

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Summary

Yes, you can have a successful career in fashion! If you are ready to pursue your fashion dreams but aren’t sure where to begin you’ve come to the right place. Sell vintage clothing online, become a personal stylist, sell your handcrafted creations, become a fashion influencer, and more. In this step-by-step guide, you will find everything you need to know to launch and grow your new business. An easy and intuitive system with podcasts, books, courses, and resources to launch and grow your online fashion business.

What will you learn?

With the right strategy in place you can grow your audience with ease!

Validate

Generate powerful market research with a targeted plan and niche questions!

Audience

Determine the best way to engage your audience online and entice them to subscribe!

Build

Your fashion plan is validated and tested, now it’s time to grow your fashion brand!

Join fellow fashion fanatics 🔨

Subscribe now for your FREE fashion business checklist!

Step by step guide

Building your online fashion business doesn’t have to be overwhelming. Where most struggle is that they don’t have a strategy or plan and aren’t sure where to begin. This step-by-step fashion business plan teaches you how to build a solid foundation for success. It walks you through how to identify the right fashion product, engage your audience, and grow your business.

Introduction

There is so much to love that you may not be sure what type of fashion business to launch! Not to worry as this step narrows things down helping you find an in-demand business.

Step

Validate

What will you learn in this step?

Are people looking for the products or services you want to sell?

It all begins with a one-page brainstorm session to get your ideas out in front of you. This will help you determine who your audience is and how your online fashion business can add value.

Tools 

📄 Online fashion business one pager
📞 Your personal network / 10 audience members

End result

📄 Validated your online fashion business and possible improvements
🚦 Go or no go on your business idea

Step

Audience

What will you learn in this step?

How to connect and engage with your target audience

Now that your plan is in place it’s time to build your audience and followers and learn from them to ensure you are always in tune with how you can help them achieve their fashion goals.

Tools 

🔩 Website hosting
🔨 Website builder
📄 Website templates
✉ Email program
💬 Communities (Reddit, Quora & Facebook)
📣 Social media (Instagram, TikTok & Facebook)

End result

🔨 Your fashion business sign-up page build
📝 Build your first couple of sign-ups

Step

Build

What will you learn in this step?

Build & learn from your audience to successfully launch your new online fashion business

With a solid foundation in place, it’s time to launch your fashion brand and create systems that will build trust, cultivate loyalty, and ensure outstanding customer service.

Tools 

🔩 Website hosting
🔨 E-commerce platform
🎨 E-commerce design
💰 Payment providers
📦 Shipping partners
📞 Customer support
📚 E-commerce content (pages, images & video)

End result

📯 Prepare your online fashion business for launch
💵 Receive your first orders

Step by step fashion business? 📬

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Validate

Nothing is more demotivating than spending money and time on a fashion business that does not take off. Many fashion businesses fail because they never validate their idea with there target audience. How would you like to find out if your idea will be successful before even actually creating anything?

1. Write up your fashion business on a single page

You don’t have to write a big business plan to find out if you have a good online business idea. Just create a single page with what problem you want to solve, how you propose to solve it, at what price that solution is going to be sold an by who. If you are looking for an example, you can find a fashion business one-pager here ;

A lot about your idea will be assumptions, but that is ok. Try to provide as much research about the problem you are trying to solve and be ok with some assumptions you make. You will test these assumptions with your target audience.

 

2. Create a list of questions

What do you want to know from your potential customers about your fashion business that can help you build the best possible solution to their problem? Here are some example questions ;

– What problem do you encounter when you perform task x (insert the task your solution is trying to solve here)
– How do you solve this problem now?
– Where did you learn about this solution?
– What are you looking for in a solution/product?
– On a daily basis, what online platforms do you use?
etc.

Remember to try to ask questions without trying to steer your subject into the direction you want to confirm your solution. It’s better, to be honest to yourself than to create a false assumption. You rather want to hear that your solution is not suited now than working on a solution that will not work later.

3. Send your fashion business plan one-pager to 10 friends and ask for feedback

To help your fashion business succeed try and find out what your friends think about your new fashion business. First of all, this is a great way to find out if you need to change anything to an idea before you launch it and find out what is important for your target audience when you start selling. Besides finding out if your idea is a good find with your friends, you get comfortable pitching your idea to people and getting your story straight. 

Asking the right questions is crucial in this step. Asking the wrong questions or even the wrong way will give you bad and false feedback which will eventually lead to a lot of wasted time. A good example is by using the mom test which is explained in the validation book tip listed below.
 

4. Send your fashion business plan one-pager to 10 people in your target audience

When you have your first 10 feedback insights, it is time to ask strangers what they think of your fashion business by asking them the same questions.

But where do you find those 10 strangers? Facebook groups, Quora, Reddit, or Instagram are great places to start. So if you are building a finance app? Go on Quora and ask people what they are using now to manage their finances? Go on Instagram and ask a small influencer if she would like to ask her audience what they think about your business. Find relevant Facebook groups and ask people for 5 minutes of their time. You only need 10, so you might as well even go out on the street.
 

📔 Validation book tip

The mom test

By ; Jonh Mullins

Asking the right questions can be very difficult. Asking a question the wrong way and you will end up with an answer that will lead you in the wrong direction and maybe even cost you a lot of money. In this book, you learn how to ask the proper question to find the answers that will guide you in the right direction. A great read before you set out to validate your online business idea.

Very specific examples to the right questions and can be directly put to use.

🏆 4,5 rating on Amazon.com

5. Use the answers to improve or leave your idea

Collect all your answers and groups them to the top 3 improvements that can be made to your idea. Did they already have a solution to the problem you are trying to solve? Did they think your solution was not good enough? Did they not want to pay money for your solution? After your 10 friends and 10 strangers, you will have a good sense of this idea might fly or die. Have a good feeling about the idea? move onwards! great, let’s get some customers.

Feel like your idea has too much feedback? Don’t worry, look if there are any improvements you can make from the feedback you received and try again from step 1. Feel like there is no potential for your idea? That’s fine! Look at it this way, without this small test, you might have to spend a lot of time and money on the idea without ever making any money in the end.

 

6. Embrace feedback

Your idea is your pride and joy and receiving feedback on your idea can be hard sometimes. We see a lot of new online businesses not growing because they do not listen to their first feedback. Listen to what your audience has to say and don’t put a lot of weight on every feedback you receive. Start collecting as much feedback as possible and always ask why someone gives you this feedback. Look at this feedback as a great way to improve your online business and try to see that this feedback will form the backbone of your future customer success. Try the fail as soon as possible and learn from your mistakes.

Audience

Building up an audience before even launching your fashion business will give you a better chance at launch. If you build a list or even a small group of people following your launch it is going to be a great start. Learn all about gathering your first audience in this e-commerce plan.

Imagine putting a lot of time and money into your new fashion business and you press the button to launch and nothing happens. We see a lot of people build great fashion businesses but never receiving 1 customer. That’s why it’s great to turn that one-pager from the first step into a sign-up page and start building an audience. 

When you have a couple of people interested in your idea, the only thing you have to do is to let them know your solution is now available to order.

 

1. Create a sign-up page

The one-pager from step one is a great way to build a single page with your online fashion business proposal and ask people to get notified when you have launched your fashion business. Tell your potential customer, what you will offer when your fashion business goes live and ask them to sign up to get notified.

How do you create a sign-up page?

– Fill in the online fashion business one-pager
– Think of a domain name (need help?)
– Find a landing page builder
– Register a domain name
– Install the landing page builder
– Fill the landing page with content from the fashion business one-pager
– Set up a sign-up flow

 

Sign up flow

Think about the experience a customer goes through connecting with your fashion business and write it down.

❗ Always test your sign up flow before reaching out to anyone.

Reach

Create a compelling message to tell your audience about your fashion business and share it

Sign up

Create a sign up page where you reflect your message and tell why someone should sign up for your launch

Follow up

Make sure you are able to follow up with the people who have signed up for your launch.

📝 Hosting tip

 

When it comes to hosting, you want to go for the solution that is the easiest to use. Especially when you are just starting, the more options, the more complicated it gets. When you have chosen to go for easy website builders like Squarespace or Wix they offer to hosting and that’s the best option if you go for a website builder. But if you are going for either a WordPress or custom build a fashion business, you are going to need hosting. 

Bluehost is a great option for hosting your website. It has a very user-friendly interface and allows you to install a lot of popular platforms like WordPress. With 24/7 support, Bluehost is great if you need any help.

Pro’s & cons

✅ 24/7 customer support

✅ Easy WordPress install

❌ Site tranfers are not free

💰 Starting at $30 / year

Siteground is one of the official partners of WordPress and is a great match for your next WordPress build. It has a couple of easy installs and handles security and fast loading websites like a champ. If you are thinking of building your next online business in WordPress than you should really consider Siteground as a hosting partner.

Pro’s & cons 

✅ Offical WordPress partner

✅ Good 24/7 support

❌ Higher renewal rates

💰 Starting at $62,35 / year

 

HostGator has improved a lot over the last couple of years. With a lot of beginner features and great customer support. If you consider Hostgator for anything other than WordPress we would not recommend HostGator due to is slow page speeds and hidden fees. But for WordPress, it is a great value.
 

Pro’s & cons

✅ Great customer support

✅ Easy setup features

❌ Hidden fees 

💰 Unbounce $33 / year

🔨 Landing page builder tip

 

Building a landing page has become very easy with great platforms like Squarespace, WordPress, Unbounce, and Convertkit. Some of them are listed below

What to look for; Look for a landing page builder that is easy to use (user-friendly interface, pre-built templates, and easy integrations) and think of what you want to build the upcoming year and if this landing page builder will suit your needs. When building an e-commerce business, the landing page builder does not have to be the same as the e-commerce platform, but it depends on how complex your e-commerce platform needs to be.

 

Website builders are a great and easy way to build simple webpages fast. Squarespace is a great tool that helps you display your online business at a low cost and you don’t need a lot of time to build a simple page because of all the preset settings and lay-outs. E-commerce features for this option are limited, but it will bring you a long way.

 

Pro’s & cons

✅ No technical skills required

✅ The easiest way to build a landingpage

❌ Can be difficult to expand on

💰 Starting at $82 / year

WordPress is the biggest platform to drive traffic around the internet. With a big community, you will find some great tools to build your landing page. It can be a bit more difficult than website builders Squarespace and Unbounce, but is more futureproof and customizable

 

Pro’s & cons 

✅ No technical skills required

✅ Big community

❌ Is not plug and play

💰 Starting at $100 / year

 

Both Convertkit and Unbounce are great options as well. Where Convertkit is more focused on getting a good email flow setup. Unbounce is a great landing page builder with a lot of persuasion options like pop-ups and content locks. But they both come at a higher price.

These options do not offer to extend into a full e-commerce business

 

Pro’s & cons

✅ Unbounce is a true landingpage building gem

✅ Convertkit has great options to build emailflows

❌ Unbounce starts at $960 / year

❌ Convertkit landingpage options are limited

💰 Unbounce $960 / year

💰 Convertkit $350 / year

2. Find your audience

When you know where your audience is you can start telling them about your new fashion business and learn from your audience what they want. But how do you find where your audience does their research, ask for questions, or buy their products? It helps if you are part of the audience yourself. Think about all the websites you use, the social networks you visit, or how you find out about products yourself.

– Think about the platforms you use yourself when you are part of the audience yourself
– Ask your 20 subjects what platforms they use when you talk about your online business in part 1
– Go through the following platforms Reddit, Quora, Instagram, Pinterest, and Facebook and find groups that are relevant to your audience

🔨 Audience finder tip

 

Fiding your audience is time consuming but there are a couple of big channel to consider when searching for your audience listed below ;

🌄 Outside

The cheapest & most effective way to reach your audience is by simply contacting them directly in person, by phone, or by email. Look around and find friends, family, and people at work who might be interested in your product and ask them to provide you with feedback.

Google

Google can be a big audience driver from day one for your e-commerce business. Either by paying for potential customers through AdWords or ranking high in the organic results. Always look at how to use Google to your advantage from day one

Social

Social platforms like Facebook, Instagram, and Twitter are great platforms to connect with your audience. Post in Facebook groups, images on Instagram with the right hashtags or tweet about your e-commerce business to get feedback

👯Communities

For each fashion business, there is a group of people who have their community online or offline. Join the discussion on platforms like Quora or Reddit to reach out to people who will take a look at your e-commerce business.

3. Talk to your audience

Get involved in conversations within the different platforms and answer any questions your audience has. Don’t start selling your fashion business right away. Being part of an audience means you have to give a lot before you can ask for help yourself. 

It’s also good to see the topics your audience is interested in solving. For example in the photography audience a lot of times people ask what camera to buy when they just starting out. That’s a great problem to solve.

 

4. Ways to attract your audience

When you want to attract the attention of your audience, it is all about providing value to the community. Here are a couple of ideas on how you can add value for your audience

– Create a free tool

Help your audience first, before asking your audience to help you. One way is by building a tool that your audience can use. Think of building a checklist, setting up a free course, create a favorites list, set up a webinar etc. It does not have to be very technical, but if you do have some technical skills to build things like a calculator or configurator then go ahead.

– Start writing

Your audience is always looking for answers to their questions to solve their problem. What is the best pillow? What is the best smartphone for my parents? or top 10 bathing suits for this summer. Start writing answers to these questions, start writing about what inspires you and share it with friends.

Don’t know what to write about? take a look at our ways to find topics?

Don’t know where to write? take a look at our top 3 places to publish your content

– Set up a giveaway

You are always able to give something to your community, being it either in terms of money or in time. Are you not able to buy and provide a give away like a subscription to a local gym for your fitness audience then you might be able to provide a skill that you have like giving your audience an hour of your time to create a personal fitness plan? 

– Direct mail, DM, call …

Still one of the most effective (but not the most scalable) is by contacting your audience directly and asking if they are interested in your online business. For example, you see Alex on Instagram always posting about his shopping spree over the weekend and purchasing fashion right in your target audience. Ask Alex what he thinks of your fashion brand and see if you could work together on improving your product. Or see that a friend of a friend on Linkedin is working for that company that you would like to sell your customized t-shirt to. Ask if you could have a call about what they look for when they select a partner to work with.

– Collaborations

It is always nice to work together with other like-minded people. Start reaching out to people in your industry that you think are good collaborations to set up. Don’t go and contact them right away but think of what you can offer. If you have not created anything, have no people following you then it might not be a win-win situation. You want to offer your new friend something as well. Think of a skill you can offer or a good idea to work on together. 

– Paid marketing

This last way of reaching your audience is not the best way to reach your audience. Especially reaching your first 100 customers through paid marketing can get very expensive because people have to get familiar with your business. When you already have your first customer the word of mouth through paid marketing is a great way to reach new customers.

That said, paid marketing still is a way to reach your audience. Try some channels at the beginning with small budgets and see what happens. But be sure you have set up the right email sign up flows before even looking at paid marketing as a way to reach your audience.

Want to know more about paid marketing to reach your audience? take a look

Build

Now the fun part begins and you need to start building your fashion business. You have validated your idea, found your first audience and now it is time to help your audience with your online business with this step of the e-commerce plan.

Building a fashion building can be very scary at first. For the next step you will need the following from the previous steps ;

– Your fashion business one-pager
– Picked a domain name
– Build a sign-up page

Now it is time to select an e-commerce platform

E-commerce platforms

Choosing the platform is like selecting the foundation of your house, you want it to support whatever you are building on it and you know it will last as long as possible. Things to watch when you select your e-commerce platform

1. What are you planning to sell?
Are you planning on selling bathing suits, styling service, or are you planning to just create a blog? Each platform has pros and cons but if you are planning on selling a physical product go with either Shopify and WordPress because they offer the most amount of options to connect with other platforms for shipping, customer service, payment, and other parts of your fashion business.

Selling a digital product is a bit different because you are less dependant on other platforms besides payments. For that reason, Shopify is your best option. 

2. What features are you looking for?
If you are in need of a special feature that is not in one of the 2 platforms by default or can be bought through their communities (plugins for WordPress & apps for Shopify) then you might want to consider going for a custom build. Our advice would be to research the options you have with either of those platforms and see if you can find a solution that suits your needs (or maybe 80%). Because building a feature from scratch can be very time & money consuming. 

Nine times out of ten your features will be covered by one of the two platforms and easier to use when it’s already built and used by other users.

3. What other platforms do you work with?
Are you already using other platforms for email, shipping, or payments? It’s worth making sure the e-commerce platform you choose is working with the platforms you are already using.

Top e-commerce platforms

Shopify is a great platform to get you started in e-commerce. With an easy setup and tons of examples stores to learn from. Shopify offers a wide range of designs and features to get your fashion business started.

 

Pro’s & cons

✅ No technical skills required

✅ Very stable platform

❌ Can be difficult to expand on

💰 Starting at $400 / year

WordPress has become more than just a website platform. With woocommerce you will be able to create some of the most beautiful and powerful e-commerce businesses possible. With a big community, this is a great option for your first fashion business.

 

Pro’s & cons 

✅ No technical skills required

✅ Big community

❌ Is not plug and play

💰 Starting at $100 / year

 

🔨 Custom

If both of the first platforms are not options, you can go for a custom build through platforms like Fiverr or Upwork. Anything is possible with the right development partner. Just keep in mind that you will need some technical skills if you want to be able to tell what you need and if you are being provided with the right solution.

Pro’s & cons

✅ Anything is possible

✅ Building a relationship with a developer can be beneficial in the long run

❌ Time and money consuming

❌ Can be difficult if you are not technical 

💰 unkown

Other platforms

There are a lot of other e-commerce platforms, but when you are starting out limit yourself to either of these platforms because of their ease of use and big community support. Other platforms like Magento or website builders like Wix and Squarespace usually do a fine job too, but at this point, they are not as suitable as the ones mentioned above.

 

E-commerce design

Your fashion business is going to need a design, a design that reflects your vision and product. There are a lot of free great fashion business designs that are compatible with your e-commerce platform. By just easily googling “free [e-commerce platform] fashion e-commerce design” you should find some free designs.

If you are willing to spend a bit of money on a design, that’s a great idea. Usually, the paid fashion e-commerce design offers a lot of value for just a couple of bucks. Using a paid e-commerce design also gives your customer a better feeling when visiting your fashion business which relates to more sales.

 

What to look for when selecting a fashion e-commerce design?

Besides the visual aspects that will match your appeal, there is a couple of technical features to look for when selecting an e-commerce design. These features are the following;

Speed
Make sure the team you select has some speed to it. Not only do search engines like Google love fast loading e-commerce websites but also customers are always in a hurry. Making sure your fashion e-commerce design is optimized for speed will turn into profits. You can look for what loading speed the designer is offering and also check the demo URLs with tools like GTmetrix and Google.  

Mobile
More than half of all your customers will visit your fashion business using their phones. Having an fashion business not performing on their phone is a big miss. Check your design on a phone and see if you would purchase anything yourself.

Compatible
Not all e-commerce designs are supported by all e-commerce platforms. Make sure that you look at fashion e-commerce designs that are optimized and build specially for the e-commerce platform you are using.

Support
Working with e-commerce designs can always create trouble. Not being able to get the right buttons, Not getting the right images, or missing some fonts? Having good design support is essential when you are building your online fashion business. So check how your e-commerce design is being supported and how long you will be able to contact the designer after you purchased it.

Updates
E-commerce platforms update very frequently for new features or security improvements. If your e-commerce design does not have a frequent update schedule, your e-commerce business might miss out on all these new updates from your e-commerce platform. So make sure to check how often your designer updates your e-commerce design.

 

🔨 E-commerce design tips

 

Looking for a e-commerce design? There are a couple of ways to get a great e-commerce design :

 

Themeforest

Themeforest is the leading template marketplace out there. Especially when it comes to e-commerce design they have a very wide range of templates and themes to choose from. For a couple of dollars, you have some great designs for your next online fashion business.

Great price value for your designs

Some designs offer great support

Custom design with Fiverr / Upwork

Platforms like Fiverr & Upwork are great places to find custom designs for your fashion business. It might be a bit more challenging because getting the requirements right, selecting the right partner, and working together with a designer can be time-consuming and sometimes not work out as you would like. But if you are looking for the custom build a fashion business, Fiverr & Upwork are great platforms to start.

✅ Custom designs from great designers

⛔ You need some knowledge of what you are looking for and being able to check the quality of the work

Fashion business pages

Every fashion business has some standard pages that support your e-commerce business. By telling about what your fashion business stands for or how it handles return you can not only help your customers decide but also save yourself a lot of time and money running customer support. Consider building the following pages ;

Inspiration
Fashion is all about inspiration and the best fashion businesses out there offer great inspiration for your product. Consider including the following inspirational pages like a lookbook, a blog, top seasonal product pages.

Homepage
A fashion business homepage is like a storefront on the internet. This is where you try to attract your visitor as quickly as possible by showing what you have to offer. A lot of people assume potential customers enter an e-commerce business through the homepage, but actually a lot of people visit your fashion business through your product page or if you have one a category page. Your homepage should have navigation, your proposition, and a good starting point to the products you are selling.

About us
This is the page where you tell your customer a bit more about your fashion business. This page is an opportunity to tell what your fashion business is about and what you value as a person or a company. An about us e-commerce business page should have your story (how did you decide to build a fashion business), What your goals are with your fashion business, and a bit on why your fashion is different than others.

Category page
Some more complex fashion businesses have multiple categories to sell. A fashion e-commerce business could be selling jeans and t-shirts for instance. This means categories like tops and bottoms could be relevant for a customer to easily navigate your fashion business. Instead of offering an endless list of products, category pages help your customer navigate to the right product. Category pages usually are used for just that

Product page
Your product page might be the single most important page in your fashion business. This is the last page before your customer decides to make a purchase or leave. When you build your product page, consider using; Good images (clear and showing all the features of your product), a product description, specifications, reviews, potential awards, and of course a buy button.

Payments
One of the fun parts of building a fashion business is getting paid for your solutions. Providing an easy and wide range of payment options for your fashion business will make sure customers are easier to buy your solution. There are a couple of ways to provide payment options to your customers listed below ;

Adyen has become a big player in e-commerce payments last couple of years. Adyen has been working with big companies like Uber & Ebay providing a fast and secure way to receive payments from your customers.

 

Pro’s & cons

✅ Trusted by big companies like Ebay & Uber

✅ Very stable platform

❌ Could be a bit more difficult to set up

💰 Starting at $0,10 per transaction (+additional fees per payment method)

WordPress has become more than just a website platform. With woocommerce you will be able to create some of the most beautiful and powerful e-commerce businesses possible. With a big community, this is a great option for your first e-commerce business.

 

Pro’s & cons 

✅ No technical skills required

✅ Big community

❌ Is not plug and play

💰 Starting at $0,25 / transaction (additional fees per payment method)

 

If both of the first platforms are not options, you can go for a custom build through platforms like Fiverr or Upwork. Anything is possible with the right development partner. Just keep in mind that you will need some technical skills if you want to be able to tell what you need and if you are being provided with the right solution.

Pro’s & cons

✅ Anything is possible

✅ Building a relationship with a developer can be beneficial in the long run

❌ Time and money consuming

❌ Can be difficult if you are not technical 

💰 Starting at $0,35/transaction (+additional fees based on transaction value)

Shipping

When it comes to shipping there are a lot of local solutions specific to your country. When you ship a physical product, shipping is a very important part of your customer experience. What do you need to look for in a reliable shipping partner?

Integration
Take a good look at how good your shipping partner is able to integrate with the e-commerce platform and email solution you are using. You want to inform your customer as well as possible on their shipment. This will not only result in better customer experience but also lower your customer support questions about shipments.

Shipping fees
Shipping fees are a big part of your cost. Usually, shipping partners are offering you lower fees with higher volumes. But when you are starting out, shipping fees can take a big chunk out of your profit. So take a good look at if the shipping fee makes sense for your product. If not, either increase your margin or look for a lower offer.

Handling
If your product requires special handling, make sure your shipping partner is able to provide you with the service you need in order to get your product to your customer safely. Taking this into consideration when selecting a shipping partner will prevent you from having customers not being satisfied with your service.

Customer support

How complicated customer support gets, depends on the product and how many questions you are receiving. At some point the amount of customer support requests is too much for one person or can be easier for you and your customer when you have a customer support tool like Zendesk. Here are those two options ; 

👊 Manual

How to set up your customer support to operate manual?

Digital products are great for building an online business because of the low investment in terms of money you have to put upfront. The online thing you need to build your own digital product is knowledge in a specific area and a lot of time to build the product and audience. 

Examples

📞 Simple email, whatsapp or phone customer support

❓ Build a FAQ section on your website

Pro’s & cons

✅ Low-cost solution for customer support
✅ Perfect for when starting out with a low amount of requests
⛔ Will not be suitable when you have too many requests coming in

Customer support using Zendesk?

Zendesk is a great tool to take your customer support to the next level. With a wide range of features to help your customer as quickly as possible. With chat, FAQ, and knowledgebase features, Zendesk is great when you have a lot of customer support requests coming in.

Examples

📱 Website chat feature

📄 Able to track customer requests and stay on track of your customer support

Pro’s & cons

✅ Great features and very helpful for you and your customers
✅ Saves you a lot of time when you have multiple customer requests coming in per day
⛔ Might not be a viable solution when you only have a couple of customer request per month

E-commerce business images 

Making your e-commerce business more visually appealling with beautifull images helps your customer make a better decision. From product images to inspirational images can make or break your e-commerce business. Especially in the beginning good images will help your e-commerce business grow. Getting good images can also easily cost a lot of money and time. To help you get the best images in the beginning, here are some tips on getting the right images for your e-commerce business ;

E-commerce stock image tips

Google can be a big audience driver from day one for your e-commerce business. Either by paying for potential customers through AdWords or ranking high in the organic results. Always look at how to use Google to your advantage from day one

Google can be a big audience driver from day one for your e-commerce business. Either by paying for potential customers through AdWords or ranking high in the organic results. Always look at how to use Google to your advantage from day one

Google can be a big audience driver from day one for your e-commerce business. Either by paying for potential customers through AdWords or ranking high in the organic results. Always look at how to use Google to your advantage from day one

E-commerce product image tips

Shopify has this great tutorial on how to create your own product images. It describes all the steps you need to take to create some great product images without a lot of equipment.

Peter McKinnon has a great Youtube channel about photography in general. But in this video, he shows you a great creative way to shoot product photos. 

E-commerce business videos

Video has become a lot more expected from your customer. Customers like to watch videos because they are easier to use then images or text. So having some e-commerce videos to help you sell your product can be very helpful. Video for e-commerce can be used to show of your product, talk about a topic related to your product, or even create your own commercial. Here are some tips for creating your first e-commerce videos ;

What better way to learn about creating an e-commerce video than with a video. This video from thebuffnerds shows a great way to shoot a product video. Learn how to use lighting and set up your camera to create a great looking product video.

Using Promo.com to create e-commerce business videos

Promo.com is a video creation tool that you can use to easily create your next video. The tool offers you some great templates and stock footage to take your videos to the next level. Before jumping into professional-grade video tools like Adobe Premiere Pro, tools like Promo.com are a great way to get started with e-commerce business videos.

Examples

📺 Create video ads on the fly

Pro’s & cons

✅ Easy to use
✅ Great templates
⛔ Does come at a cost of $29 / month

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